No more missing out on medical conferences

We removed an unnecessary rule that was stopping millions of dollars of medical conferences and events from taking place in New Zealand.

We heard from BusinessNZ and the business events industry that strict rules on advertising unapproved medicines were stopping medical trade shows and conferences from coming to New Zealand. This meant lost tourism revenue and fewer chances for our healthcare professionals to learn about new treatments. Business Events Industry Aotearoa estimated the lost opportunity could be worth up to $90 million.

The problem? Our Medicines Act has a broad definition of "advertising" that effectively bans the promotion of unapproved medicines – even in professional, controlled settings like conferences.

We reviewed the law, met with Medsafe and the Ministry of Health, and advised ministers. As a result, the Government has agreed to reform the law so new, unapproved medicines can be advertised at medical events in New Zealand.

This change removes red tape, helps attract major conferences, and gives local health professionals access to the latest medical innovations.

What’s happening now

Following the change, two of Australasia’s largest medical conferences have confirmed they will be held in New Zealand in 2026. The Australian and New Zealand College of Anaesthetists (ANZCA) and the Royal Australian and New Zealand College of Ophthalmologists (RANZCO) expect a combined 3,300 delegates to attend, generating over $5 million in economic activity.

This milestone shows how removing outdated advertising restrictions makes New Zealand a more attractive destination for major international medical events – supporting tourism, business, and the professional development of our healthcare workforce.

More information: 

Press release: Government welcomes first medical conferences following rule changeopen_in_new